Open Builder

Everyone is saying the future is being built in the Metaverse. The only problem is that most of it looks terrible. So instead of creating a branded pop-up, Lowe’s launched Open Builder, the world's first metaverse Home Improvement store. They opened up their full product catalog of over 25,000 high-quality 3D objects for digital creators to use for free.

With builders downloading over 10,000 Lowe's-branded assets the campaign created the equivalent of 17 million dollars of free ad media in the first six weeks and positioned Lowe's as supportors builders in every universe.