My name is Mike Frank. I help brands create emotional bonds with people.

I'm currently a SVP, Creative Director at Deutsch LA where I make films, experiences, and products.

Lowe's

Finding the soft spot in hardware.

Bai

Helping Bai add something wonderful to water.

Real California Milk

Helping California dairy farmers make their wholesome milk as cool as cannabis. 

Volkswagen 

Pushing off the category and reinjecting fun back into Volkswagen.

Motorola

Reclaiming Motorola's role as one of the world's top mobility brands.

Acura

Tapping back into Acura's legacy of sport car culture.