Camp by Walmart

When the world closed down, Walmart opened up the first camp built specifically for the internet. Camp by Walmart was an online program that connected children trapped at home during the pandemic with celebrity counselors like Neal Patrick Harris, Lebron James, and Drew Barrymore.

The program featured 100 interactive episodes and 150 activities that families could do together at home. Walmart created an shoppable content hub where families could come, learn, and play.